Case Study
About VGBazaar
VGBazaar is a fast-growing online grocery store dedicated to delivering high-quality and nutritious food products across India. We specialize in a wide assortment of natural and traditional groceries including millets, flours, dalia, grains, pulses, seeds, and many other daily essentials.
Details
Compay Name: VGBazaar
Date: Jan 2018
Website: vgbazaar.com
VGBazaar was born out of the desire to help design and create lifestyles that people would be proud to present to the world.
Our Project
Before
After
About VGBazaar
VGBNP was born out of the desire to help design and create lifestyles that people would be proud to present to the world.
Explore:
- While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists.
- Actual product packaging and materials may contain more and/or different information than that shown on our web site.
- We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product
Our customers are most valuable to us, and we aim to provide the best products in best prices along with the best service to you.
High on Nutrients
- Popcorn kernels is high in several important nutrients, such as Vitamins like B1, B3, B6.
- Popcorn is high in several important nutrients, such as vitamins, minerals and polyphenol antioxidants.
Fresh & Soft
- VGBNP Popcorn kernel seeds are fresh & crunchy Cinema Style homemade popcorn using our best quality.
- Enjoy the feeling of fresh & crunchy Cinema Style homemade popcorn using our best quality popcorn kernels.
For a perfect snack time
- Complement your snack time with these healthful popcorn kernels.
- These can make popcorn that is the perfect starter for get togethers and movie nights at home with your friends and family!
Improves Digestion
- Popcorn is made of 100% natural whole grain.
- Popcorn has a large amount of antioxidants present in them.
- Insoluble fiber from popcorn sweeps through your digestive tract.
Control Blood Sugar labal
- Fiber is good for diabetics because research suggests that it helps to control blood sugar
- While popcorn is a low-GI food in small amounts, eating too much might still cause a spike in blood sugar levels
Weight Loss
- When it comes to weight loss, eating the lowest-calorie version of a food is wise.
- Popcorn has few calories in a large serving, which means you get a big bang for your calorie buc
Better Blood Circulation
- Popcorn has one antioxidant called polyphenols, which is directly linked to improving blood circulation.
- And considering the immense benefits of strengthening blood circulation to all
Problems VGBazaar Faced Before Partnering with A2ZGROWTH.com
❌ Challenges Faced
✅ Solutions by A2ZGROWTH.com
1. Poor Product Visibility
Listings were not optimized for SEO or keywords on Amazon, Flipkart, and JioMart.
✔️ Performed keyword research and rewrote titles, bullet points, and descriptions for 150+ SKUs.
✔️ Created platform-optimized listings with search ranking focus.
2. Inconsistent Branding & Low-Quality Images
Unprofessional product images, missing lifestyle shots, and no A+ content.
✔️ Designed high-quality product images, infographics, and banners.
✔️ Created A+ content for Amazon with brand storytelling.
3. Low Website Conversion Rate
The D2C website was outdated, slow, and not optimized for mobile users.
✔️ Revamped the entire website for speed, UX, and mobile-friendliness.
✔️ Added trust badges, filters, payment options, and one-click checkout.
4. High Ad Spend, Low Return (ROAS)
Random targeting and no proper funnel strategy in Meta & Google Ads.
✔️ Launched strategic ad campaigns focused on grocery needs & health-conscious buyers.
✔️ Implemented full-funnel approach: awareness → consideration → retargeting.
5. No Customer Retention
No system for reorders, cart recovery, or customer engagement.
✔️ Setup email & WhatsApp flows for cart recovery, reorders, and offers.
✔️ Built customer segments for better targeting and loyalty campaigns.
“Partnering with A2ZGROWTH.com was one of the best business decisions we’ve made. They understood our brand, streamlined our presence across platforms, and helped us build a powerful D2C channel. The growth in our numbers and the quality of support we received exceeded our expectations. Highly recommended for any brand serious about scaling online!”
- Monthly Revenue
- Website Conversion Rate
- ROAS (Meta + Google Ads)
- Product Visibility
- Repeat Customers
- ₹90,000
- 1.3%
- 1.9x
- Limited
- 8%
- ₹320000
- 4.1%
- 4.6x
- Top 3 for 10+ SKUs
- 27%
- 🚀 +255%
- 📈 +215%
- 🎯 +142%
- 🔍 +360%
- 🔁 +237%
The Results
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%
Increase In Productivty
%
Increase IN Sales
%
Decrease in Meetings
%
Decrease in Emails
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