Case Study

Details

Compay Name: Zesty Paws
Yearly Turnover: 658.4 Million
Website: zestypaws.com

“Zesty Paws offers premium supplements that help pets feel their healthiest and happiest every day.”

visit E-commers Store page

About Zesty Paws

Zesty Paws is a leading pet wellness brand offering premium health supplements for cats and dogs. They focus on creating effective, science-backed products that support immune health, digestion, skin & coat care, hip & joint mobility, and overall vitality for pets at every life stage.

Problems Zesty Paws Faced Before Partnering with A2zgrowth

❌ Challenges Faced

✅ Solutions by A2z Growth

1. High Competition in Pet Supplements Industry

Zesty Paws needed to stand out in a crowded pet wellness market.

✅ Launched focused SEO strategies and optimized brand positioning.
✅ Ran targeted marketplace advertising to outperform competitors.

2. Difficulty Scaling DTC (Direct-to-Consumer) Operations

Challenges in managing their own website sales and customer experience.

✅ Enhanced DTC website with faster loading speed, UX improvements, and optimized checkout flow.
✅ Expanded to Amazon, Walmart, and global marketplaces.

3. Limited Customer Retention and Loyalty

Low repeat purchase rates despite strong product quality.

✅ Developed subscription-based “Subscribe & Save” programs.
✅ Built post-purchase engagement workflows to nurture repeat buyers.

4. Global Expansion Barriers

Limited reach to international markets and challenges in cross-border logistics.

✅ Introduced international shipping solutions and multi-currency checkout.
✅ Created region-specific marketing strategies to boost overseas sales.

5. Inventory and Fulfillment Management During High Demand

Struggled with stockouts during peak seasons, affecting customer satisfaction.

✅ Integrated real-time inventory tracking with fulfillment partners.
✅ Set up demand forecasting tools to maintain stock levels year-round.

A+ Content of Zesty Paws

📈 Results Achieved for Zesty Paws

📈 Results

✅ Impact

🚀 Expanded Market Reach

Grew DTC and marketplace presence nationally and internationally

💰 Sales Growth

+70% increase in revenue within 8 months

🔄 Higher Customer Retention

+40% growth in repeat purchases through subscription programs

🐾 Stronger Brand Presence

Became a trusted name among pet parents globally

500+ PER DAY ORDER

8+ STATE FBA REGISTER

100+ PER DAY ORDER IN WEBSITE.

4.6K+ COSTUMER REVIEW

TESTIMONIALS

“A2z Growth truly understood Zesty Paws’ mission — to make pets healthier and happier. Their innovative e-commerce strategies fueled our growth, strengthened customer loyalty, and took our DTC success to the next level. We couldn’t have asked for a better partner!”

Mr. A. J. Pate (Founder)