Case Study
Details
Compay Name: itPlus
Yearly Turnover: 8 Million
Website: itplus
“ItPlus Pet Care offers trusted grooming and wellness solutions to keep pets healthy, happy, and well-loved.”
visit E-commers Store page
About ITPlus
ItPlus Pet Care is a rising brand committed to delivering safe, reliable, and effective pet care products. From grooming tools to wellness essentials, ItPlus offers everyday solutions trusted by pet parents to support their dogs’ and cats’ health and happiness.
Problems ITplus Faced Before Partnering with A2zgrowth
❌ Challenges Faced
✅ Solutions by A2z Growth
1. Low Brand Recognition in a Crowded Market
ItPlus struggled to gain visibility in the highly competitive pet care industry.
✅ We crafted a niche-focused brand positioning and storytelling strategy.
✅ Deployed pet-parent centric campaigns across Amazon and social media.
2. Weak Product Listings with Poor Conversions
Low-ranking listings, generic content, and non-optimized images led to missed opportunities.
✅ A2z Growth rebuilt every listing with SEO-optimized titles, bullet points, infographics, and A+ Content.
✅ Focused on buyer pain-points and pet wellness benefits to drive stronger clicks and conversions.
3. Difficulty Scaling Across Multiple Channels
ItPlus had limited operations only on one platform, restricting growth potential.
✅ Expanded reach across Amazon, Flipkart, Jiomart, and their own DTC store using Shopify.
✅ Synced inventory systems and streamlined multi-channel operations.
4. Lack of Repeat Customers
Great products, but no structured system to bring customers back.
✅ Built a 3-stage retention funnel using email flows, thank-you offers, and loyalty programs.
✅ Re-engaged past buyers through review requests and personalized promotions.
5. Limited Ad Performance and Overspending
Paid ads were not delivering sustainable ROI.
✅ Audited and rebuilt ad funnels with pet-focused creatives and data-driven targeting.
✅ Improved ROAS (Return on Ad Spend) by 38% within the first 60 days.
A+ Content of ITPlus
📈 Results Achieved for ITPlus
📈 Results
✅ Impact
🚀 Growth in Online Sales
+50% increase within 6 months
💰 Reduction in Ad Spend per Sale
25% lower customer acquisition cost
🛒 Improved Conversion Rate
+30% better conversion across platforms
📢 Enhanced Brand Engagement
+45% growth in organic traffic and loyalty
500+ PER DAY ORDER
8+ STATE FBA REGISTER
100+ PER DAY ORDER IN WEBSITE.
4.6K+ COSTUMER REVIEW
TESTIMONIALS
“We always knew our products were great — but A2z Growth made sure the world noticed. From transforming our listings to scaling our entire online presence, their team brought clarity, speed, and serious results.”
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